Marketing
The Higher Ed Recruitment Playbook Has Reached Its Breaking Point
Colleges and universities are pouring more budget and bandwidth into recruitment and not seeing the return. Funnels are stalling. Costs […]
February 11, 2026
What Higher Ed Needs to Know (and Do) About the DOJ’s New Title II Web Accessibility Rule
Accessibility is now a mandate, not a “nice to have” Digital experiences have become essential public infrastructure. For colleges and […]
January 27, 2026
The Retention Disconnect: What Adult Learners Need — and What Institutions Miss
New research from UPCEA and Collegis Education reveals a growing misalignment between how institutions approach retention and what adult learners […]
January 9, 2026
What’s Ahead in Higher Ed? 10 Trends to Watch in 2026
Higher education is entering 2026 in a period defined by rapid change, mounting pressure, and meaningful opportunity. Institutions are being […]
January 8, 2026
Understanding and Engaging Nontraditional Students
Seven Proven Ways to Reach Nontraditional Students The nontraditional student population makes up the majority of higher education students, according […]
December 12, 2025
Asking the Right Questions- Archer Education
Why Universities Need the Right Partnership Criteria When a higher education institution outsources its enrollment, marketing, or student engagement efforts, […]
December 1, 2025
2025 Trends in Marketing and Communications
Given my first job out of university was with Vichy L’Oreal where I served briefly as a junior product manager […]
November 14, 2024