Enrollment
What’s Ahead in Higher Ed? 10 Trends to Watch in 2026
Higher education is entering 2026 in a period defined by rapid change, mounting pressure, and meaningful opportunity. Institutions are being […]
January 8, 2026
The New Rules of College Digital Advertising
This post was co-authored with Vaughn Shinkus. Digital advertising in higher education recruitment: 2020–2024 trends and student perspectives Colleges are […]
December 17, 2025
What We Learned About College Students in 2025
Every year, I have the opportunity to stand at the intersection of student voices, fresh research, and campus decision-making. It […]
December 9, 2025
Why Personalized Video Is Changing Student Recruitment
How one-to-one storytelling turns information into enrollment Students are saturated with content in their daily lives, and video is a […]
November 21, 2025
Where Colleges Meet Prospective Family Expectations in Recruitment
College recruitment is a bit like hosting a dinner party. You might set the table beautifully, prep your best dish, […]
November 21, 2025